What to make of West Ham's appointment of David Moyesby Andy Dillon / 08 November 2017, 10:49Tweet
WEST HAM’S dreams nearly reached the sky, then faded and died.
And so the most touching terrace hymn in football applies a touch better than that of any of their failing players to the latest brutal sacking in the Premier League death zone.
Slaven Bilic is gone and David Moyes is in at the London Stadium but only as fourth choice if we are to believe the swirling smoke of guff around the new appointment.
Apparently the Hammers hierarchy made concerted bids to get Carlo Ancelotti, Roberto Mancini and Rafa Benitez before turning to their fourth manager in seven years - yet of course they are not a sacking club..
Sadly the two former managers of Real Madrid and an Italian legend who did the double as boss of Manchester City rejected them, and in the end West Ham land up with an unemployed Scotsman on a temporary contract.
Just like the unfortunate business in the summer when West Ham were really, truly, genuinely trying to sign the superb defensive midfielder William Carvalho from Sportin Lisbon but somehow couldn’t agree a fee and the deal never happened.
And in the same way when Bilic was appointed it leaked out afterwards that joint-chairmen David Sullivan and David Gold had in fact tried to get Antonio Conte - you know the hugely successful Italian who won the Premier league last year - to come to them but it didn’t quite work out.
In the finish West Ham ended up with a much cheaper alternative in Bilic, who was doing a fine job until recently when the pressure began to tell on a 49-year-old who looks double that at the moment.
And what about that time when joint-chairmen David Sullivan and David Gold went all out to sign Ruud van Nistlerooy? Promising the former Manchester United striker a cut of a fiver in his pocket for every shirt sold with his name on the back.
Surprise, surprise, it never came off and West Ham signed Mido instead. Enough said.
Call me cynical but does there seem to be a pattern emerging here?
Wrap up reality in brightly coloured packaging and sell the dream to the punters streaming in through the turnstiles.
There couldn’t be two better men than Gold and Sullivan for West Ham, down there in London’s East End.
They have been good for the club in some ways. They are open to dialogue with the supporters, often confronted angry men in club car parks after yet another let down on the pitch.
The club song ‘I’m Forever Blowing Bubbles’ is one of the most evocative and aptly descriptive anthems in the game.
It tells of aiming high and falling at the last minute; reaching for the stars only to plummet down to Earth and be left with nothing.
It could have been written for West Ham.
They sit 18th in the Premier League after more than seven years of stewardship under Sullivan and Gold and they are now into their fifth manager - having stated they want to reach the next level - cleverly not saying what that level is of course.